• Offer Ends at Midnight

    35% Off BBQ Collection

    For a limited time only, you can claim unlimited 35% off on all of our deliciously healthy BBQ essentials! Add mouth-watering flavour to your BBQ with our Fat Free Skinny Sauces & Vinagrattes.
    Use Code: 35BBQ

    Limited time offer whilst stocks last

  • Limited Time Offer...

    BOGOF Vinaigrettes

    These yummy salad dressings are fantastic for enhancing the taste of your salads without adding a single calorie. Claim Unlimited BOGOF Today!
    Use Code: BOGOFVIN

    Limited time offer whilst stocks last

Save thousands of calories each month

4 Calorie Shirataki Low Carb Skinny Noodles - (6 x 210g Case)

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Sale price £8.49

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Save £6.45

Special Offer - Skinny Muffins (Save £2 per bag)

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Sale price £0.99
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Save £2.00

Confidently Healthier. Deliciously Full of Flavour.

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We just love innovating and bringing you new and deliciously healthy products. Which latest innovation will you try?

Reassuringly healthy

Sugar is overrated
Sugar free

We are SugarWise certified and Suitable for Diabetics.

Gluten free

Ensuring those with food intolerances are catered for.

Suitable for Diabetics

All our products are either low sugar or completely sugar free.


Over 80% of our products are vegan friendly.


Keto friendly products to achieve your fitness goals.

Fat free

A zero fat promise and great tasting products.

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What our customers are saying…

  • “Amazing team! Tremendously professional, always excellent pieces of advice during my orders and impressive quickness for shipping”
    Kate Booth
  • “Use regularly, consistently excellent”
    Charlotte S
  • “Love the bonfire toffee syrup, fast delivery & keeps you updated.need to try the jams & cinnamon swirl syrup. definitely will order again”
    Felix Paul
  • Arrived on time..... and they are just big enough to take away the pang of wanting something sweet......Thank you
  • Love their products! They taste so good. I can never notice it’s a healthier alternative to the foods I love that’s how well made all there products are!