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The Skinny Food Co's 4th Birthday

The Skinny Food Co's 4th Birthday - theskinnyfoodco

It’s our 4th Birthday!

For those who don’t know, in 2018, inspired by a desire to improve the relationship their diabetic family members had with food, our co-founders – James and Wayne – set out with the vision to provide healthier, less calorie dense alternatives to the foods we all love and enjoy.

So another year has passed and thanks to you, as we mark our fourth birthday, we have been able to continue making a positive impact by helping our customers save 10,000s calories whilst offering more dietary options at the same time! 

Here are some of our proudest achievements:

  • Gained Over 10,000 Excellent independent customer reviews on TrustPilot
    We now have over 40,000 reviewed rated excellent! Read our Reviews

  • Achieved over 800,000 followers on social media.
    At Skinny Food Co, we are constantly looking for new ways to raise awareness surrounding dietary restrictions, with blogs, articles, recipes and on social media. We are also partial to the odd TikTok, so keep your eyes peeled for those. 
    Social Media Followers
  • Processed over 1,000,000 online orders.
    With more and more people turning to our products as healthier alternatives, we are becoming increasingly busy. With new products being released weekly, we just can’t stop bringing you the good stuff!

  • Now have over 270 Skinny Food Co Products with 100 more products in the pipeline.
    Already this year we have welcomed new Skinny products that have gone down an absolute treat! Including our Less than 80 Calories Skinny Fruit Bars, our Low Carb High Protein Bread, Wraps, and Bread Thins, and we have recently introduced 3 new flavoured Snack Pots! With lots more in the coming months.
    Skinny Food Co Products

  • Generated £1000s for charity, including raising £56,000 for our Local Nottingham hospital 
    As a Nottingham company, being able to support a local charity is hugely important to us. None of this would have been possible without our amazing customers - through ‘rounding up’ orders over on our website and making a donation, big or small. Helping to improve the lives of others is part of the brand ethos! 

    Nottingham Hospital
  • 100 of new brand ambassadors and success stories. We love nothing more than shouting about our most recent success stories and how we have helped them make a difference to their lifestyle and diet. We also have Skinny Food Brand Ambassadors to help us spread the word; with lots of new and exciting plans in the pipelines…
    Influencer Kay
  • Partnerships & Sponsorships
    We are official nutrition partners to Nottingham Forest, Wigan Warriors, Huddersfield.
    Nottingham Forest Players with Skinny Food Co Products
  • Supermarket Presence
    You might have spotted us, The Skinny Food Co are now available in major retailers including Morrisons, Aldi, Lidl, H&B, Spar and TK Maxx!
  • Launched a New Shiny Website
    Our first and foremost priority when designing the new website was to ensure that you’re able to navigate our website with ease and to overall improve your user experience when visiting The Skinny Food Co website.
    New Website Additionally, the new website was a great opportunity to start telling our story, in the right way. In the development stage of our new website, one of our top priorities was to ensure we are telling The Skinny Food story properly, to better represent our motives and mission.

    The word 'skinny' has unfortunately led to some controversy and confusion around what we stand for, however we want to reiterate that the only skinny we care about is skinny in calories, skinny because of the sugar we take away, that’s the only skinny we care about - not skinny in size.

    Whilst we are working hard to beat the negative connotations to the word ‘skinny’, our team work towards one simple aim, and that is to bring you a complete range of food that tastes so much better than your lesser-tasting low-calorie alternatives.

  • Implemented a New Warehouse System 
    The recent improvements that have been made this month will have a massive impact on accuracy and efficiencies, giving you a better customer experience.
    Skinny Food Co New Warehouse

  • Over 10 Million Bottles Sold 
    Of course, we wouldn't be where we are now without our loyal customers, so thank you so much for your support!  We've got some really excited things coming up too - from fundraising for more local charities to exciting new flavours and products. Who knows where we will be when we hit 20 million, so make sure to follow us over on our Instagram, Facebook and TikTok to stay in the loop!
    Skinny Food Co Warehouse
    We've now sold over 10 million bottles of our Skinny sauces, creamers, syrups and coffee syrups! Whether you're vegan, gluten-free, a fitness fanatic or just simply wanting to save calories in your diet, we have a product perfect for everyone!

Join The Skinny Food Co Team in our celebrations this week and enjoy 40% off our Birthday Collection! To claim, just use discount code BDAY40 at checkout.



“We just want you to be healthy, happy and eating the delicious foods you love.” James Whiting and Wayne Starkey.


40% OFF Birthday Collection



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